You are a successful business owner, a trusted operator, or the website developer putting together a client's website's design. You should seriously consider adding a blog section. Adding a blog to your business website design is not just a great way to spread your influence, enhance your brand, and build your authority in your industry. It is also a great way to get your website onto the first page of local search, have a bit of fun, and flex those creative muscles.
A well focused blog has been an effective tool to spread one's influence in a given field or discipline for as long as blogs have been posted. A laser focused blog on a relevant topic will capture a reader's attention and open his/her minds to opinions and ideas. You get a captive audience to spread your thoughts and opinions - uninterrupted. The topics you raise in the blog have time to sink in and incubate. Whether you are writing about industry-wide practices, a certain aspect of a particular product, or the need of a service; it is very possibly you'll make a difference.
Brand & Authority
These go hand in hand. Blogging about what you know inside and out is a great way to prove your authority to clients, potential clients , and peers. It will build people's respect and confidence in your ability to deliver your business' promises. The key here is to be as true to your audience as you can. A few trade secrets and inside material is great for building the readership's trust. It shows that you are honest, candid, and trustworthy. Three qualities that all widely beloved businesses have. If you pack your blog with meaningful content that readers can utilize to become informed consumers. Guess who's business comes to mind when a purchasing decision has been reached for that product or service? Right. The high quality branding and authority a blog helps create and foster allows for higher margins and profits. People will pay a premium for authority. A bonus byproduct is that it also puts an army of knowledgeable unpaid salesmen out in to the world to spread your great advice and opinions. True.
Google has always wanted fresh content and rewarded sites that delivered with great SEO. This is only going to be more important starting this year. They have decided to reward business' that run websites that add value to the user - by upping their website's authority scores in ranking pages. If you have a product stagnant website that doesn't require changing products and offerings much, one way to give Google's web crawler's a ton of fresh content is a blog. If you don't have the time to personally write a blog regularly (once a week is ideal) or an employee that you can delegate the responsibility, we advise acquiring a paid service. Yes, it is that important. That said - we strongly suggest that you find the time or a trusted knowledgeable person to do the blogging, but if you must go outside to a paid service keep close tabs on what is being blogged about and that it is accurate and true. Your brand depends on it.
Don't Use A Blog To Spam
It is much harder for us to use our blog to only give opinions and industry information over tauting ourselves over other web developers. After all self-promotion is paramount in business. But, that is something you have to be extremly careful with. If your blog is a non-stop commerical for your business instead of great information. It will be seen as spammy and actually do harm to your business' reputation and SEO. Sure, patting yourself on the back or pointing out how and why your business has a certain practice or method is fine, but keep it relevant to the topic you are blogging and give a fair shake. Readers see instantly if a blog is there for their benefit and knowledge (has value), or is solely exists to advertise the business' be all and end all. So be wise people will be reading.